Aiming straight in Sydney

I ran a strategy workshop in Sydney for the Domestos brand. What might be its future role in Australian bathrooms?

Included was a mix of Unilever managers from various functions and an equal number of Aussie 'consumers', all women.

I can’t quite remember how it started, but the women got into a group rant about the inadequacies, the incompetence, the total hopelessness of men. This went on for what seemed an age until they paused, quiet, perhaps to draw breath.

Then a tall blonde announced with an air of game, set and match : “They can’t even bloody AIM STRAIGHT.”