Come to the edge…

I first came across this short poem in the Saatchi and Saatchi annual reports of the 1980s:

Come to the edge.
We might fall.
Come to the edge.
It’s too high!
COME TO THE EDGE!
And they came
And he pushed
And they flew…

In the Saatchi report it was always attributed to the British poet, Christopher Logue, but every time I saw it afterwards it was said to be by the French poet, Guillaume Apollinaire.

Saatchi was quite right – was it chosen by Charles Saatchi? It’s part of a long sequence by Logue published as New Numbers.

I think it’s really inspiring, coupling the power of creative risk-taking with the energy of committed teams in achieving success. It captures very well the spirit at Saatchi’s in the early days, on their way to becoming No 1 worldwide.

What do you think of this little poem?