Showing posts with label Emma Luten. Show all posts
Showing posts with label Emma Luten. Show all posts

Wednesday, 11 September 2013

The Power of Paraphrase


Over the years I have had the pleasure of partnering with (and learning from) some wonderful facilitators. And, amongst them all, a few particular moments remain in the memory.

One such was in Amsterdam. I was working with my colleague Emma Luten, helping one of the top ad agencies there, JWT, to create a new vision and strategy.

From quite early on, it was clear that the local management team was unhappy. Overwhelmingly Dutch, they clearly did not like each other, scoring points off one other at will, and resentful of working in the meeting in the international language, English.

So, after about twenty minutes, one of them told Emma to put away the marker pen, to sit down and be quiet.

“We need to talk to each other,” he said. “In Dutch.”

They went at it, hammer and tongs, many speaking at once, voices raised in anger and frustration, nobody listening to anyone else. Emma and I sat silently.

After half an hour or so, they paused to draw breath. Emma said: “Do you mind if I say something?”

“What?”

“Well, it seems to me that there are three main issues here.”

“And they would be...?”

Emma calmly laid them out before them. The team was stunned and reluctantly agreed.

“My suggestion would be that we use these issues as task headlines and work together on each of them in the remainder of this meeting,” said Emma.

So that’s what we did.