
Lunch yesterday with an old friend, the brilliant Australian winemaker, Julian Castagna (left).
He has always been uncompromising in his pursuit of excellence – that’s why his wines are so highly regarded. In recent years he has pioneered the introduction in upstate Victoria of traditional Italian grape varieties to Australia – a market still swamped by shiraz and chardonnay.
We reminisced about a campaign we worked on together (in previous lives) in the late 1970s for the Institute of Directors in London. We’d been hired by the then Director-General, Jan Hildreth, to communicate to the Great British Public that, in order to pay for public services – education, health, defence etc – the taxes that paid for them were only generated from continuously created wealth. And that the only way to create wealth was to sell goods and services profitably.
We didn’t pursue the project when Mrs Thatcher’s Conservative Party co-opted the thinking into the core of its 1979 campaign – the one that swept her into power – and then into all the changes that kick-started the British economy again through the 1980s.
I keep thinking that we might usefully resurrect it now. People do seem to have lost the plot again, not least our Conservative/Lib Dem government in Britain. They appear to know that getting the economy moving ahead is top priority.
But liberalising the planning laws as the main event? I don’t think so. The answers lie in substantially greater incentivisation and reduced bureaucracy for entrepreneurs and innovators.