I first met Vincent Nolan some forty years ago. He came to
teach Synectics to a group of us at Garland-Compton (shortly before it morphed
into Saatchi and Saatchi). I was in my late twenties and had risen quickly in
the advertising business, but learning from Vincent undoubtedly transformed my
life.
It dawned on me that one of my main skills up to that point was
in identifying weaknesses in other people’s thinking and wielding the scalpel,
and that this approach, while it had helped me to be successful, was of very
limited value in promoting real creativity and innovation (the lifeblood of marketing
communications). Vincent taught us that a better approach was first to articulate
the value in emerging ideas, then going on to identify the key issues and
problem-solve them.
This may seem simple, even obvious, but it required some
complete personal rewiring in myself, changes that have lived at the heart of
my life and work ever since.
Following that early encounter, I brought Vincent into each
successive new role I found myself in – training my new teams in the whole
Synectics bag of tricks. Perhaps most powerfully this was achieved at Lintas
in Sydney, where, in a succession of visits from him, most colleagues in the agency were
given the treatment. This was a major factor in enabling us to work together more
effectively and creatively – and as a consequence we were able to rise from
eighth in the local league table to second in just five years, quadrupling
profits in the process.
Eventually I joined Synectics myself, as Vincent gradually
wound down his life's work, concentrating more on his cello and his golf.
At 85, Vincent Nolan died last Sunday, 17 August.