It’s not that it’s such a radical innovation. In fact it’s a perfectly obvious one, given that the company produces Fruit Gums, Fruit Pastilles, Jellytots, Tooty Frooties etc.
The reason that I stopped in my tracks was the realisation
that this was an idea that I’d vigorously proposed to the company nearly forty
years ago. I thought it was a no-brainer then. But they didn’t.
Were they right? I doubt it. By now they could have had four
decades-worth of building a decent brand, with all the attendant sales and
profit.
The company didn’t seem to have marked Erica Jong’s
invocation:
And the trouble is, if you don’t risk anything, you risk
even more.
Still, I’m happy its moment has come!
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