I’m astounded that the massive drug company GSK is planning to assess and fund innovation projects by using a “Dragon’s Den” style of selection process. There’s said to be £1.1 billion ($1.75 billion) at stake.
I can see that the programme makes for good television.
But is there any evidence at all that this kind of approach produces winners?
At best it strikes me as amateurish. It obviously has the potential to be damaging and demeaning to the R&D scientists involved. And it’s likely to have 100% success in missing any innovation with really major potential.
I can see that the programme makes for good television.
But is there any evidence at all that this kind of approach produces winners?
At best it strikes me as amateurish. It obviously has the potential to be damaging and demeaning to the R&D scientists involved. And it’s likely to have 100% success in missing any innovation with really major potential.
Posts
