Things always seemed to be so urgent and important in the advertising business. It never occurred to me that adland’s collective memory was virtually non-existent.
I was to teach creative problem-solving to a group of young admen and women at Lintas in Melbourne. At the start of the first day, getting to know each other, one of the women asked me a series of questions.
“Have you been to Australia before?”
“Yes, indeed.”
“And to Melbourne?”
“Oh yes.”
“What do you think of it?”
“Great city. Love it.”
“Ah… Have you worked with ad agencies here before?”
“Absolutely.”
“Well, have you been to this agency?”
Pause.
“I started this agency some ten years ago.”
Longer pause.
Was I bullshitting?
Apparently not.
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