In the nineties we seemed to have paradigms, particularly
shifts in them…
Then in the noughties it became necessary for all papers and
lectures to include tropes…
Now we seem to be awash with memes…
Each of these, in turn, can provide a handy label (and
convenient bucket) serving to convey a cloak of academic respectability, but at
the same time frequently reducing the need for any real thinking.

