In a recent Comment, Arun Prabhu of Arla wrote: “Where I work we are growing in ideas, every time someone runs an idea generation session of any sort, the same "brilliant" ideas come up. The credit deserves to go to the ones who push ideas through the system, into reality and make them succeed.”
So often I hear from clients that they have plenty of ideas, but have difficulty turning them into reality.
It’s a very real issue and for that reason I do more masterclasses on the subject of “Turning Ideas into Action” than any other.
And yet…
Do these organisations really have a surfeit of good ideas? Of ground-breaking new thinking? I’m not so sure.
And the unintended consequence of placing all the emphasis on implementation, as some do, can so easily be that over time the ideas themselves become atrophied, a pale shadow of what will make a real difference, and the flow can start to dry up.
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