Showing posts with label concision. Show all posts
Showing posts with label concision. Show all posts

Tuesday, 2 August 2011

Einstein and Procter


I learned much from working on Procter and Gamble's business at Saatchi and Saatchi many years ago.

Not least to condense one’s thinking into concise, clear sentences.

That master of the one-liner, Albert Einstein, said: “If you can’t explain it simply, you don’t understand it well enough.”