As deputy chairman of the advertising agency, WCRS Worldwide, I called a meeting of the bosses from around the network to discuss business development strategy.
We were at that time already the fastest-growing business of our kind in the world with a reputation for outstanding creativity. But, if we were to maintain momentum, we’d need to move to the next level in terms in terms of client acquisition.
My own intention in the meeting was to focus in on the major multinational corporations – Unilever, Nestlé, Coca-Cola, Diageo and so on - companies that clearly needed better creative work, but were currently locked into the established, generally rather dull, global agencies.
The boss of our New York agency, the legendary Jerry Della Femina, began to look uncomfortable, sensing that we were getting ahead of ourselves.
“I like it if they have a pulse and a five dollar bill,” he announced.
Collapse of stout party.
Posts
