Showing posts with label Wodehouse. Show all posts
Showing posts with label Wodehouse. Show all posts

Thursday, 29 October 2009

“The old lemon throbbed fiercely. I got an idea!”


New ideas often seem to pop up serendipitously: in the shower, driving the car, falling asleep, eating breakfast, walking the dog.

But does it always have to be so? In Jeeves Takes Charge, PG Wodehouse wrote: “I pressed down on the mental accelerator. The old lemon throbbed fiercely. I got an idea!”

In other words, ideas can come – sometimes by the dozen - by purposefully switching on the power and doing one’s own brainstorm. All you need is a pad of paper, a pencil and the will.

Why do we imagine that brainstorming has to happen in groups? Or that we have to wait for lightning to strike? Press down on the mental accelerator. Just do it…