Apple’s share price did well in the twelve months following the death of Steve Jobs in October 2011.
But since then it has been on the slide pretty continuously,
some 28% down on the October 2012 peak. Analysts are still not recommending
“buy”.
Of course, the innovation kings have been overtaken in the
mobile phone market by fast-follower and improver, Samsung. Now they have added
competition from the Chinese giant, Huawei. Orders for iPhone 5 parts have been
cut on weak demand. Competitors are circling Apple’s leadership in the tablet
market, including Google, Amazon and Microsoft.
The consequence is that Apple has missed Wall Street
estimates in the last two quarters and its new product offerings seem less
radical and are generating less enthusiastic response.
What’s to be done?
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