
The problem with “fact-based decision-making”, so popular these days among leaders and business schools, is that it’s bound by its nature to restrict the possibilities for future action.
If what you have is a bagful of incremental innovations in your pipeline, chances are that fact-based may serve you well.
But if you are looking to have some breakthroughs in there, it’s very unlikely that the deepest, widest crunching of the data will be of any real help. Indeed a fact-based approach may well be the most efficient way to kill them off at birth.
Ideas-based management? So much more likely to grow your business.
As the great management guru Peter Drucker put it: “The understanding that underlies the right decision grows out of the clash and conflict of divergent opinions and out of serious consideration of competing alternatives. To get the facts first is impossible.”

