We live in a world that appears to assume that there is some objective way of assessing fairness. In reality, fairness is always only in the eye of the beholder.
So it’s surprising and refreshing to find the CEO of a very successful multinational company - one whose appeal has always to bring outstanding value for money to consumers everywhere - come out so openly in contradiction.
Mikael Ohlsson, boss of IKEA, said recently: “What decides how much a lamp should cost? Only imagination sets the limits.”
At the end of the day (as our footballers put it), it’s always the market that decides.
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