I constantly see research reports (in business no less than in academe) that are filled with observations, but appear to lack any kind of initial idea. Who is commissioning and paying for these tomes? And why?
Without an initial hypothesis, they are destined for the great pile of the unread, unnoticed. A complete waste of everyone’s time and money.
The right sequence was clearly enunciated by the great Czech photographer, Josef Sudek:
“Discovery — that’s important. First comes the discovery. Then follows the work. And then sometimes something from it remains.”
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