When multinational companies have rebuilt or
refurbished their corporate headquarters at vast expense, I always find the
opportunity to suggest that they might think about an alternative strategy: closing
them down.
In every case I’ve been met with a stare of incomprehension.
Is this guy all there? Is he joking?
But there are a number of ways that HQs are highly unproductive:
They send a clear signal of where
power is concentrated, when decentralisation is nearly always better for
promoting creativity and innovation - and growth.
HQs can and do slow down
decision-making and agility in responding to new opportunities and threats.
They can turn folk in the
front-line into mere implementers of standardised programmes.
They have continuously low
occupancy, the corporate managers spending most of their time on the road (and
in the air).
They cost lots to run, adding
little or no economic value to shareholders.
If a corporate space is needed at all, this is a corporate formula
that works so much better (and costs so much less): plenty of meeting space;
some work stations; good coffee; no offices.
I’ve been working recently with one of the most exciting,
fast-growing companies in the world – and this is their way.

