Showing posts with label Cosi fan tutte. Show all posts
Showing posts with label Cosi fan tutte. Show all posts

Friday, 12 October 2012

Just one…

One of the most popular and successful TV ad campaigns that I ever worked on was for Cornetto. And, in a rather degraded form, it was still running quite recently, thirty plus years later.

Early commercials in the series were all shot in Italy, and, of course, I had to be there. But the truth is that, if all the pre-production work has been done well, there’s nothing more for someone like me to contribute. I’d just be in the way.

So, after the first take had rolled, I would walk. That’s why I know, for example, Venice so intimately.

After one long and tiring day - walking the towpaths, crossing the bridges, visiting church after church - I fetched up in a square with an imposing building straight ahead. It was Venice’s legendary opera house, the Teatro La Fenice. I’d read about its fabulous rococo interior, but had never been inside. The front door was open, so in I went.

“This way,” I was instructed, probably in Italian. And this…. And this…

And I found myself walking into the first notes of the overture to Cosi fan tutte, then and now my favourite of Mozart’s great series of operas. It was the dress rehearsal. I was in heaven.

The commercials? They were great.