Advertisements are not generally heart-warming. This one is that and highly original too.
It was written in 1920 by FR Feland of BBDO for the agency’s own house magazine, and it was later placed as a full page in the New York Times. Feland was not a copywriter, but treasurer of the agency. For me, its style is reminiscent of Raymond Chandler in more tender mood. Chandler’s work was to come a few years later.
Although not PC by today’s standards, it says more about the employer’s attitude to colleagues than any amount of the usual HR strategies can.
Do give it a read-through. Click on the image to enlarge it.
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