A mailboy at J Walter Thompson in the mid-1960s, the biggest and poshest of advertising agents at that time, I was told about the occasion the chairman walked out of our Berkeley Square offices with a client. No taxis in sight.
“Perhaps we should walk up to Oxford Street and catch a bus,” said the Great Man. And they did. “Let’s go upstairs,” he suggested.
“Will that cost more?” enquired Nervous Client.
This was an era long before our current obsession with Consumer Insight.
Happy New Year!